The Story

LALAXI was founded by Bouchaib Belkouchia, a 28-year-old e-commerce entrepreneur and marketer. The idea came during a trip to China, where Bouchaib visited multiple manufacturers.

While in China, Bouchaib recognised a significant market opportunity: as a marketer, he'd observed that trendy fashion items were hugely popular in the US market but hadn't yet reached the UK and European markets. There was real demand for these products in the UK, but no one was bringing them over.

That's when the opportunity became clear: source these trending items directly from manufacturers in China and bring them to UK customers who were hungry for them.

LALAXI was born from that gap.

What We Do

LALAXI is a private label fashion brand. We identify trending fashion items from manufacturers in China, purchase them at wholesale prices, and bring them directly to UK customers. By cutting out unnecessary middlemen, we can offer genuine quality fashion at prices that actually make sense.

We don't markup products heavily. We source smart, operate lean, and pass the savings to you.

Our Supply Chain

Manufacturing & Sourcing: We work directly with vetted manufacturers in China to source quality fashion items.

Warehousing & Logistics: We've partnered with TipTrans, a trusted logistics provider with warehouses across China, the UK, and Europe. This partnership ensures fast, reliable delivery to UK customers while maintaining operational efficiency.

Direct to Customer: Products come directly from our supply chain to your door no retail middlemen, no inflated prices.

Why LALAXI?

The US market was ahead of the UK by 6–12 months in fashion trends. We identified items that were proven bestsellers in America and brought them to customers here who were hungry for the same styles. We're essentially bridging that gap giving UK customers access to trending fashion items they want, at prices that make sense.

Our Promise

Authentic Products: Everything we sell is genuine merchandise from our manufacturer partners
Transparency: You know exactly what you're getting, when it's arriving, and what it costs
Quality Control: Every item is checked before it ships
Real Support: Questions? Email us. We're here to help.

Legal & Compliance

LALAXI Limited is a UK-registered business. We comply with:

  • Consumer Rights Act 2015
  • Consumer Contracts Regulations 2013
  • UK Data Protection & Privacy Laws
  • All applicable trading standards

Your purchases are protected by UK consumer law. If something isn't right, we'll make it right.

Business Name: LALAXI LIMITED

Business Hours: (Mon to Sat) 9:00 AM To 6:00 PM
Support Email: contact@lalaxi.com

Phone Number:

Business address: Suite 6828 Unit 3a, 34-35 Hatton Garden, Holborn, London, United Kingdom, EC1N 8D